Overview
Manitoba Ventures is a holding company incorporated in Ireland that invests in online tech companies. I shaped the company branding, the logo and the new homepage of their website.
Role
Creative Designer
- Logo
- Illustration
- Web Design
Manitoba Ventures is a holding company incorporated in Ireland that invests in online tech companies. I shaped the company branding, the logo and the new homepage of their website.
Creative Designer
Manitoba contacted me to create their an online presence. Their business is related to affiliate marketing, lead generation and also related to sustainable development. They were looking for an identity precise that demonstrate credibility and professionalism.
That being said, I determined a roadmap including a logo design, illustrations for the website and of course a complete web design.
I always start with the logo, it give us a path to follow, to guide us to a unique identity.
By relying on a document that I have created, my client can explain me his ideas for his logo and answer the questions I ask him.Thanks to the answers, I can start creating sketch ideas.
The seed/growth concept, you are at the genesis of a project, the seed that grows. I wanted to iterate on several ideas, either a mountain on which a rare plant grows, or an arboreal emblem.
The animal concept, the emblem on the flag is the bison. It is also possible to play with a polar bear, it is also another emblem of this region.
Choosing a concept can take time. If you have well framed the project in advance, this can facilitate your decision-making. When choosing, you must always argue your choice. It’s important to the vision behind the logo.
If necessary, we could possibly do a third round of sketching.
I had the responsibility to create several illustrations for the new website. Depending on needs, vectorized or rasterize, I usually work on my iPad or directly on my Cintiq.
The goal of my client is to demonstrate credibility and professionalism through its new website. The design should attract entrepreneurs or companies that are linked to the world of sustainable development.
His wish was to show another face of venture capital that we know. The link between humans and sustainable development must be present.
This is where the magic happens. The first timelapse is about the illustrations for the website and the next one is the iteration for the logo.
Everything is about understanding what we want to achieve, who we want to target. For that, I need my client to fill out a document to aim right.
The challenge that I had to overcome was to find a different identity from all capital ventures website. Create a full-fledged universe by keeping the codes of this kind of site and universe.
